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PRODID:-//iMentiX//Media Buying Course//EN
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X-WR-CALNAME:iMentiX — Meta Media Buying Course
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UID:mediabuying-day01@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260615T080000
DTEND:20260615T083000
SUMMARY:iMentiX · Media Buying · Day 1: What media buying actually is
DESCRIPTION:Day 1 of 20 · ~20 min.\nThe three levers\, and efficiency vs scale — the mental model the course hangs on.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-01.html
URL:https://imentix.ai/courses/mediabuying/lesson-01.html
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DESCRIPTION:iMentiX · Media Buying · Day 1
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UID:mediabuying-day02@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260616T080000
DTEND:20260616T083000
SUMMARY:iMentiX · Media Buying · Day 2: The auction\, opened up
DESCRIPTION:Day 2 of 20 · ~20 min.\nTotal Value = Bid × Estimated Action Rate + Ad Quality. Why relevance beats budget.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-02.html
URL:https://imentix.ai/courses/mediabuying/lesson-02.html
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DESCRIPTION:iMentiX · Media Buying · Day 2
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UID:mediabuying-day03@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260617T080000
DTEND:20260617T083000
SUMMARY:iMentiX · Media Buying · Day 3: Account structure: the three nested levels
DESCRIPTION:Day 3 of 20 · ~20 min.\nCampaign → Ad Set → Ad\, and why consolidation wins.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-03.html
URL:https://imentix.ai/courses/mediabuying/lesson-03.html
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DESCRIPTION:iMentiX · Media Buying · Day 3
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UID:mediabuying-day04@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260618T080000
DTEND:20260618T083000
SUMMARY:iMentiX · Media Buying · Day 4: Objectives: telling the machine what to want
DESCRIPTION:Day 4 of 20 · ~20 min.\nThe six objectives and optimising for the deepest money event.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-04.html
URL:https://imentix.ai/courses/mediabuying/lesson-04.html
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DESCRIPTION:iMentiX · Media Buying · Day 4
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UID:mediabuying-day05@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260619T080000
DTEND:20260619T083000
SUMMARY:iMentiX · Media Buying · Day 5: The learning phase
DESCRIPTION:Day 5 of 20 · ~20 min.\n~50 events/ad set/week\, the three states\, and why not to panic-edit. + Week 1 module check.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-05.html
URL:https://imentix.ai/courses/mediabuying/lesson-05.html
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DESCRIPTION:iMentiX · Media Buying · Day 5
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UID:mediabuying-day06@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260622T080000
DTEND:20260622T083000
SUMMARY:iMentiX · Media Buying · Day 6: Budgets: CBO vs ABO
DESCRIPTION:Day 6 of 20 · ~20 min.\nCampaign budget for scaling\, ad-set budget for fair testing.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-06.html
URL:https://imentix.ai/courses/mediabuying/lesson-06.html
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DESCRIPTION:iMentiX · Media Buying · Day 6
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UID:mediabuying-day07@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260623T080000
DTEND:20260623T083000
SUMMARY:iMentiX · Media Buying · Day 7: Bid strategies & cost controls
DESCRIPTION:Day 7 of 20 · ~20 min.\nHighest Volume to Cost Cap to Bid Cap — every cap is a brake.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-07.html
URL:https://imentix.ai/courses/mediabuying/lesson-07.html
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DESCRIPTION:iMentiX · Media Buying · Day 7
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UID:mediabuying-day08@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260624T080000
DTEND:20260624T083000
SUMMARY:iMentiX · Media Buying · Day 8: Audiences: broad\, custom\, lookalike\, Advantage+
DESCRIPTION:Day 8 of 20 · ~20 min.\nWhy broad + Advantage+ Audience now beats interest-stacking.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-08.html
URL:https://imentix.ai/courses/mediabuying/lesson-08.html
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DESCRIPTION:iMentiX · Media Buying · Day 8
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UID:mediabuying-day09@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260625T080000
DTEND:20260625T083000
SUMMARY:iMentiX · Media Buying · Day 9: Placements: where your ads actually show
DESCRIPTION:Day 9 of 20 · ~20 min.\nAdvantage+ placements and creative fit by aspect ratio.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-09.html
URL:https://imentix.ai/courses/mediabuying/lesson-09.html
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DESCRIPTION:iMentiX · Media Buying · Day 9
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UID:mediabuying-day10@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260626T080000
DTEND:20260626T083000
SUMMARY:iMentiX · Media Buying · Day 10: The signal layer: Pixel\, Conversions API\, events
DESCRIPTION:Day 10 of 20 · ~20 min.\nServer-side signal after iOS14/ATT. + Week 2 module check.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-10.html
URL:https://imentix.ai/courses/mediabuying/lesson-10.html
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DESCRIPTION:iMentiX · Media Buying · Day 10
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UID:mediabuying-day11@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260629T080000
DTEND:20260629T083000
SUMMARY:iMentiX · Media Buying · Day 11: Why creative is the #1 lever now
DESCRIPTION:Day 11 of 20 · ~20 min.\nCreative is the new targeting — the main lever still fully yours.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-11.html
URL:https://imentix.ai/courses/mediabuying/lesson-11.html
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DESCRIPTION:iMentiX · Media Buying · Day 11
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UID:mediabuying-day12@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260630T080000
DTEND:20260630T083000
SUMMARY:iMentiX · Media Buying · Day 12: Creative testing frameworks
DESCRIPTION:Day 12 of 20 · ~20 min.\nA repeatable funnel for ideas: test big differences\, graduate winners.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-12.html
URL:https://imentix.ai/courses/mediabuying/lesson-12.html
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DESCRIPTION:iMentiX · Media Buying · Day 12
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UID:mediabuying-day13@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260701T080000
DTEND:20260701T083000
SUMMARY:iMentiX · Media Buying · Day 13: Reading creative diagnostics
DESCRIPTION:Day 13 of 20 · ~20 min.\nHook → Hold → CTR → Conversion: localise the break\, fix that stage.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-13.html
URL:https://imentix.ai/courses/mediabuying/lesson-13.html
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DESCRIPTION:iMentiX · Media Buying · Day 13
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UID:mediabuying-day14@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260702T080000
DTEND:20260702T083000
SUMMARY:iMentiX · Media Buying · Day 14: The iteration loop
DESCRIPTION:Day 14 of 20 · ~20 min.\nIteration beats invention\; one winner spawns many variations.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-14.html
URL:https://imentix.ai/courses/mediabuying/lesson-14.html
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DESCRIPTION:iMentiX · Media Buying · Day 14
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UID:mediabuying-day15@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260703T080000
DTEND:20260703T083000
SUMMARY:iMentiX · Media Buying · Day 15: Advantage+ Shopping\, end-to-end
DESCRIPTION:Day 15 of 20 · ~20 min.\nSupply budget + creative + signal\; let the AI buy. + Week 3 module check.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-15.html
URL:https://imentix.ai/courses/mediabuying/lesson-15.html
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DESCRIPTION:iMentiX · Media Buying · Day 15
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UID:mediabuying-day16@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260706T080000
DTEND:20260706T083000
SUMMARY:iMentiX · Media Buying · Day 16: Scaling without breaking learning
DESCRIPTION:Day 16 of 20 · ~20 min.\nCalm vertical (~10–20%) + relentless horizontal\; you can't out-scale creative.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-16.html
URL:https://imentix.ai/courses/mediabuying/lesson-16.html
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DESCRIPTION:iMentiX · Media Buying · Day 16
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UID:mediabuying-day17@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260707T080000
DTEND:20260707T083000
SUMMARY:iMentiX · Media Buying · Day 17: Diagnosing CPA / ROAS problems
DESCRIPTION:Day 17 of 20 · ~20 min.\nRule out false alarms\, localise the rise\, change one variable at a time.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-17.html
URL:https://imentix.ai/courses/mediabuying/lesson-17.html
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DESCRIPTION:iMentiX · Media Buying · Day 17
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UID:mediabuying-day18@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260708T080000
DTEND:20260708T083000
SUMMARY:iMentiX · Media Buying · Day 18: Measurement & attribution
DESCRIPTION:Day 18 of 20 · ~20 min.\nReported conversions are a model\, not a literal count.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-18.html
URL:https://imentix.ai/courses/mediabuying/lesson-18.html
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DESCRIPTION:iMentiX · Media Buying · Day 18
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UID:mediabuying-day19@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260709T080000
DTEND:20260709T083000
SUMMARY:iMentiX · Media Buying · Day 19: Incrementality
DESCRIPTION:Day 19 of 20 · ~20 min.\nWhat your ads truly caused — the real ROI\, and the apex differentiator.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-19.html
URL:https://imentix.ai/courses/mediabuying/lesson-19.html
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DESCRIPTION:iMentiX · Media Buying · Day 19
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UID:mediabuying-day20@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260710T080000
DTEND:20260710T083000
SUMMARY:iMentiX · Media Buying · Day 20: The operator's daily & weekly workflow
DESCRIPTION:Day 20 of 20 · ~20 min.\nCheck often\, touch rarely — the cadence that runs the whole system. + Week 4 module check.\n\nOpen the lesson: https://imentix.ai/courses/mediabuying/lesson-20.html
URL:https://imentix.ai/courses/mediabuying/lesson-20.html
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DESCRIPTION:iMentiX · Media Buying · Day 20
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UID:mediabuying-final-exam@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260713T080000
DTEND:20260713T090000
SUMMARY:iMentiX · Media Buying · Final exam & diploma
DESCRIPTION:15 questions · 80% to pass · pass unlocks your iMentiX diploma.\n\nTake the exam: https://imentix.ai/courses/mediabuying/mediabuying-exam.html
URL:https://imentix.ai/courses/mediabuying/mediabuying-exam.html
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