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PRODID:-//iMentiX//Media Buying Course//EN
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X-WR-CALNAME:iMentiX — Meta Media Buying Course
BEGIN:VEVENT
UID:mediabuying-day01@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260615T080000
DTEND:20260615T083000
SUMMARY:iMentiX · Media Buying · 1. dan: Kaj je media buying v resnici
DESCRIPTION:1. dan od 20 · ~20 min.\nTri vzvodi in učinkovitost vs skaliranj
 e – mentalni model\, na katerem sloni tečaj.\n\nOdpri lekcijo: https://ime
 ntix.ai/si/courses/mediabuying/lesson-01.html
URL:https://imentix.ai/courses/mediabuying/lesson-01.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 1
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BEGIN:VEVENT
UID:mediabuying-day02@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260616T080000
DTEND:20260616T083000
SUMMARY:iMentiX · Media Buying · 2. dan: Dražba\, odprta na stežaj
DESCRIPTION:2. dan od 20 · ~20 min.\nSkupna vrednost = Ponudba × Ocenjena s
 topnja akcije + Kakovost oglasa. Zakaj relevantnost premaga proračun.\n\nOd
 pri lekcijo: https://imentix.ai/si/courses/mediabuying/lesson-02.html
URL:https://imentix.ai/courses/mediabuying/lesson-02.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 2
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BEGIN:VEVENT
UID:mediabuying-day03@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260617T080000
DTEND:20260617T083000
SUMMARY:iMentiX · Media Buying · 3. dan: Struktura računa: tri gnezdene r
 avni
DESCRIPTION:3. dan od 20 · ~20 min.\nKampanja → skupina oglasov → oglas i
 n zakaj konsolidacija zmaga.\n\nOdpri lekcijo: https://imentix.ai/si/cours
 es/mediabuying/lesson-03.html
URL:https://imentix.ai/courses/mediabuying/lesson-03.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 3
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BEGIN:VEVENT
UID:mediabuying-day04@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260618T080000
DTEND:20260618T083000
SUMMARY:iMentiX · Media Buying · 4. dan: Cilji: povej stroju\, kaj naj si ž
 eli
DESCRIPTION:4. dan od 20 · ~20 min.\nŠest ciljev in optimizacija za najglob
 ji denarni dogodek.\n\nOdpri lekcijo: https://imentix.ai/si/courses/mediab
 uying/lesson-04.html
URL:https://imentix.ai/courses/mediabuying/lesson-04.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 4
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END:VEVENT
BEGIN:VEVENT
UID:mediabuying-day05@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260619T080000
DTEND:20260619T083000
SUMMARY:iMentiX · Media Buying · 5. dan: Faza učenja
DESCRIPTION:5. dan od 20 · ~20 min.\n~50 dogodkov/skupina oglasov/teden\, t
 ri stanja in zakaj ne smemo paničarsko urejati. + Preverjanje modula · 1.
 teden.\n\nOdpri lekcijo: https://imentix.ai/si/courses/mediabuying/lesson-
 05.html
URL:https://imentix.ai/courses/mediabuying/lesson-05.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 5
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BEGIN:VEVENT
UID:mediabuying-day06@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260622T080000
DTEND:20260622T083000
SUMMARY:iMentiX · Media Buying · 6. dan: Proračuni: CBO vs ABO
DESCRIPTION:6. dan od 20 · ~20 min.\nProračun kampanje za skaliranje\, pro
 račun skupine oglasov za pošteno testiranje.\n\nOdpri lekcijo: https://ime
 ntix.ai/si/courses/mediabuying/lesson-06.html
URL:https://imentix.ai/courses/mediabuying/lesson-06.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 6
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BEGIN:VEVENT
UID:mediabuying-day07@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260623T080000
DTEND:20260623T083000
SUMMARY:iMentiX · Media Buying · 7. dan: Strategije ponudb in kontrole str
 oškov
DESCRIPTION:7. dan od 20 · ~20 min.\nNajvišji obseg → Cost Cap → Bid Cap
  – vsaka omejitev je zavora.\n\nOdpri lekcijo: https://imentix.ai/si/cours
 es/mediabuying/lesson-07.html
URL:https://imentix.ai/courses/mediabuying/lesson-07.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 7
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BEGIN:VEVENT
UID:mediabuying-day08@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260624T080000
DTEND:20260624T083000
SUMMARY:iMentiX · Media Buying · 8. dan: Občinstva: široko\, po meri\, podo
 bno\, Advantage+
DESCRIPTION:8. dan od 20 · ~20 min.\nZakaj široko + Advantage+ Audience zd
 aj premaga kopičenje interesov.\n\nOdpri lekcijo: https://imentix.ai/si/co
 urses/mediabuying/lesson-08.html
URL:https://imentix.ai/courses/mediabuying/lesson-08.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Media Buying · Day 8
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BEGIN:VEVENT
UID:mediabuying-day09@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260625T080000
DTEND:20260625T083000
SUMMARY:iMentiX · Media Buying · 9. dan: Mesta prikazovanja: kje se tvoji o
 glasi dejansko pokažejo
DESCRIPTION:9. dan od 20 · ~20 min.\nAdvantage+ mesta prikazovanja in prila
 gojenost kreative razmerju stranic.\n\nOdpri lekcijo: https://imentix.ai/s
 i/courses/mediabuying/lesson-09.html
URL:https://imentix.ai/courses/mediabuying/lesson-09.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Media Buying · Day 9
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BEGIN:VEVENT
UID:mediabuying-day10@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260626T080000
DTEND:20260626T083000
SUMMARY:iMentiX · Media Buying · 10. dan: Plast signalov: Pixel\, Conversi
 ons API\, dogodki
DESCRIPTION:10. dan od 20 · ~20 min.\nSignal na strani strežnika po iOS14/A
 TT. + Preverjanje modula · 2. teden.\n\nOdpri lekcijo: https://imentix.ai/
 si/courses/mediabuying/lesson-10.html
URL:https://imentix.ai/courses/mediabuying/lesson-10.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 10
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BEGIN:VEVENT
UID:mediabuying-day11@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260629T080000
DTEND:20260629T083000
SUMMARY:iMentiX · Media Buying · 11. dan: Zakaj je kreativa zdaj vzvod #1
DESCRIPTION:11. dan od 20 · ~20 min.\nKreativa je novi targeting – glavni
  vzvod\, ki ostaja povsem v tvojih rokah.\n\nOdpri lekcijo: https://imentix
 .ai/si/courses/mediabuying/lesson-11.html
URL:https://imentix.ai/courses/mediabuying/lesson-11.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Media Buying · Day 11
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BEGIN:VEVENT
UID:mediabuying-day12@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260630T080000
DTEND:20260630T083000
SUMMARY:iMentiX · Media Buying · 12. dan: Ogrodja za testiranje kreativ
DESCRIPTION:12. dan od 20 · ~20 min.\nPonovljiv lijak za ideje: testiraj ve
 like razlike\, napreduj zmagovalce.\n\nOdpri lekcijo: https://imentix.ai/s
 i/courses/mediabuying/lesson-12.html
URL:https://imentix.ai/courses/mediabuying/lesson-12.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 12
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BEGIN:VEVENT
UID:mediabuying-day13@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260701T080000
DTEND:20260701T083000
SUMMARY:iMentiX · Media Buying · 13. dan: Branje diagnostike kreativ
DESCRIPTION:13. dan od 20 · ~20 min.\nHook → Hold → CTR → konverzija: lo
 kaliziraj prelom\, popravi to stopnjo.\n\nOdpri lekcijo: https://imentix.a
 i/si/courses/mediabuying/lesson-13.html
URL:https://imentix.ai/courses/mediabuying/lesson-13.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 13
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BEGIN:VEVENT
UID:mediabuying-day14@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260702T080000
DTEND:20260702T083000
SUMMARY:iMentiX · Media Buying · 14. dan: Iteracijska zanka
DESCRIPTION:14. dan od 20 · ~20 min.\nIteracija premaga izum\; en zmagovalec
  sproži mnoge variante.\n\nOdpri lekcijo: https://imentix.ai/si/courses/me
 diabuying/lesson-14.html
URL:https://imentix.ai/courses/mediabuying/lesson-14.html
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DESCRIPTION:iMentiX · Media Buying · Day 14
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BEGIN:VEVENT
UID:mediabuying-day15@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260703T080000
DTEND:20260703T083000
SUMMARY:iMentiX · Media Buying · 15. dan: Advantage+ prodajne kampanje od
  začetka do konca
DESCRIPTION:15. dan od 20 · ~20 min.\nZagotovi proračun + kreativo + signal\
 ; pusti AI kupovati. + Preverjanje modula · 3. teden.\n\nOdpri lekcijo: ht
 tps://imentix.ai/si/courses/mediabuying/lesson-15.html
URL:https://imentix.ai/courses/mediabuying/lesson-15.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Media Buying · Day 15
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BEGIN:VEVENT
UID:mediabuying-day16@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260706T080000
DTEND:20260706T083000
SUMMARY:iMentiX · Media Buying · 16. dan: Skaliranje brez prekinitve faze
  učenja
DESCRIPTION:16. dan od 20 · ~20 min.\nMirno vertikalno (~10–20 %) + neusmil
 jeno horizontalno\; kreative ne moreš preskalirati.\n\nOdpri lekcijo: http
 s://imentix.ai/si/courses/mediabuying/lesson-16.html
URL:https://imentix.ai/courses/mediabuying/lesson-16.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Media Buying · Day 16
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BEGIN:VEVENT
UID:mediabuying-day17@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260707T080000
DTEND:20260707T083000
SUMMARY:iMentiX · Media Buying · 17. dan: Diagnosticiranje težav s CPA / R
 OAS
DESCRIPTION:17. dan od 20 · ~20 min.\nIzkjuči lažne alarme\, lokaliziraj p
 orast\, hkrati spreminjaj eno spremenljivko.\n\nOdpri lekcijo: https://ime
 ntix.ai/si/courses/mediabuying/lesson-17.html
URL:https://imentix.ai/courses/mediabuying/lesson-17.html
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TRIGGER:-PT10M
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DESCRIPTION:iMentiX · Media Buying · Day 17
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BEGIN:VEVENT
UID:mediabuying-day18@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260708T080000
DTEND:20260708T083000
SUMMARY:iMentiX · Media Buying · 18. dan: Merjenje in atribucija
DESCRIPTION:18. dan od 20 · ~20 min.\nPrijavljene konverzije so model\, ne
  dobesedno število.\n\nOdpri lekcijo: https://imentix.ai/si/courses/mediab
 uying/lesson-18.html
URL:https://imentix.ai/courses/mediabuying/lesson-18.html
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TRIGGER:-PT10M
ACTION:DISPLAY
DESCRIPTION:iMentiX · Media Buying · Day 18
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BEGIN:VEVENT
UID:mediabuying-day19@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260709T080000
DTEND:20260709T083000
SUMMARY:iMentiX · Media Buying · 19. dan: Inkrementalnost
DESCRIPTION:19. dan od 20 · ~20 min.\nKaj so tvoji oglasi dejansko povzroci
 li – pravi ROI in vrhunski razlikovalnik.\n\nOdpri lekcijo: https://imentix
 .ai/si/courses/mediabuying/lesson-19.html
URL:https://imentix.ai/courses/mediabuying/lesson-19.html
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DESCRIPTION:iMentiX · Media Buying · Day 19
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BEGIN:VEVENT
UID:mediabuying-day20@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260710T080000
DTEND:20260710T083000
SUMMARY:iMentiX · Media Buying · 20. dan: Operaterjev dnevni in tedenski d
 elovni tok
DESCRIPTION:20. dan od 20 · ~20 min.\nPogosto preverjaj\, redko posegaj – r
 item\, ki poganja celoten sistem. + Preverjanje modula · 4. teden.\n\nOdpr
 i lekcijo: https://imentix.ai/si/courses/mediabuying/lesson-20.html
URL:https://imentix.ai/courses/mediabuying/lesson-20.html
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DESCRIPTION:iMentiX · Media Buying · Day 20
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BEGIN:VEVENT
UID:mediabuying-final-exam@imentix.ai
DTSTAMP:20260608T000000Z
DTSTART:20260713T080000
DTEND:20260713T090000
SUMMARY:iMentiX · Media Buying · Zaključni izpit in diploma
DESCRIPTION:15 vprašanj · za uspeh 80 % · uspeh odklene tvojo diplomo iMent
 iX.\n\nOpravi izpit: https://imentix.ai/si/courses/mediabuying/mediabuying
 -exam.html
URL:https://imentix.ai/courses/mediabuying/mediabuying-exam.html
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