Maxim Korseko

Senior commercial leader · AI transformation operator

[email protected] · imentix.ai · Warsaw / Prague · EN (fluent) · RU (native) · CS (intermediate)

Senior commercial leader with 25+ years bridging a traditional industrial multinational and a digital-first platform. Seventeen years at Philips — from commercial roles to running a €300M business and co-leading a global pricing transformation — followed by five years scaling e-commerce growth at Meta. I now help boards and senior teams turn AI from experiment into operating advantage.

Experience

Meta — Group Director, E-commerce, Central & Eastern Europe

2020 – Present

Lead e-commerce strategy and growth for the Central & Eastern European region (Warsaw, Prague, Bucharest, Sofia, Ljubljana).
Scaled the regional e-commerce business ~5× while keeping it among the most cost-efficient in EMEA.
Trusted advisor to senior client leadership on digital transformation, growth and applied AI; an active, public AI-for-commerce practitioner.

Philips — Managing Director, Personal Health · Russia & Central Asia

2018 – 2020

Full P&L leadership of a ~€300M business and a 165-person organisation across the region.
Turned the unit from 2nd-worst to 2nd-best profitability in its peer set within 24 months — while doubling growth — through pricing discipline, channel rationalisation and a focused talent reset.

Philips — Sr. Director & Head of Commercial Policy & Pricing · Amsterdam HQ

2016 – 2018

Co-led the global pricing transformation that lifted Consumer EBITA from 5–7% to 15–17% (~3× improvement), sustained through the cycle.
Led a Direct-to-Consumer transformation in the North America coffee category, delivering 2× sales and 3× profit.

Philips — Director, Commercial Policy & Pricing · Amsterdam HQ

2013 – 2016

Built commercial-policy and pricing frameworks across European markets and for large institutional buyers (retail, healthcare buying groups, governments).

Philips — Progressive commercial, marketing & sales leadership

2003 – 2013

Successive leadership roles across functions and geographies (Amsterdam HQ and Moscow) over a 17-year Philips tenure.

Earlier career — Founder & commercial leadership (Belarus)

pre-2003

Founder/entrepreneur; Sales Director, GlobalOneBel; Head of Mobile Communication, BelABM — telecom and commercial roles.

Education & credentials

EMBA — IEDC-Bled School of Management, Slovenia (2008–2009)
Professional Diploma in Marketing — Chartered Institute of Marketing (CIM), UK

Lean Six Sigma Black Belt — Philips
Languages: English (fluent), Russian (native), Czech (intermediate)
Lived & worked in: Belarus, Netherlands, Russia, Poland, Czech Republic

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