20 lessons, zero to operator-level fluency. ~15-20 min each. Open them in order, or jump around.
Week 1 · Foundations 01What Media Buying Actually Is 02The Auction, Opened Up 03Account Structure (Campaign → Ad Set → Ad) 04Objectives & What They Optimize For 05The Learning Phase Week 2 · The Levers 06Budgets — CBO vs ABO 07Bid Strategies & Cost Controls 08Audiences — Broad, Custom, Lookalike, Advantage+ 09Placements 10The Signal Layer — Pixel, CAPI, Events Week 3 · Creative 11Why Creative Is the #1 Lever 12Creative Testing Frameworks 13Reading Creative Diagnostics 14The Iteration Loop 15Advantage+ Shopping End-to-End Week 4 · Scale & Efficiency 16Scaling Without Breaking Learning 17Diagnosing CPA / ROAS Problems 18Measurement & Attribution 19Incrementality 20The Operator's Workflow 🎓Each week ends with a quick module check (Days 5, 10, 15, 20). Finish with the final exam — 15 questions, 80% to pass — and earn your personalised iMentiX diploma, generated instantly in your browser.